You’re going to LOVE one of the next videos coming in this series. Hint: it’s actually about tequila manufacturing/distilling.
Lobliner speaks about this a lot - back in the day (50s through 80s or so), people only trusted big corporations. “If it ain’t Sears, I can’t trust it”.
Now it’s nearly the opposite - consumers want to see a face behind the brand. Who are they supporting? Can they trust them? What are they doing with the profits?
The problem with that, at least in the supplement industry, is just because you’re a nice guy on YouTube doesn’t mean your manufacturer isn’t bending you (and your customers) over.
Mark Glazier definitely has both sides of this figured out.