Brian, I wrote the same thing in my last review. Remember this is a “protein snack” he is marketing it for anyone. Not just towards people who want a high protein bar. This is meant to be a universal snack replacement for people who want to eat better. Giving anyone a portable treat on the go that is affordable and tastes good is his biggest concern. He absolutely did just that. If 5g of protein is making or breaking your diet then just eat some more in a different meal or have a scoop of whey with a bar.
^^^