my point in being a shock is not “wow! this has never been done before”
It’s that the industry is changing. People said legacy companies would never drop prop blends, would never dose high. I traveled to damn near every state and spoke in front of 70% of GNC as well as probably 30% of vitamin shoppe promoting transparency and quality.
Hands are being forced. And I’m happy to see it, even if this is just the start and Dynasty is not that crazy.