Let's talk about cholesterol

[Christianmelon]

@PricePlow

Don’t fear cholesterol in your diet
Note that we are not anti-cholesterol in our diets. In fact, PricePlow is extremely pro-cholesterol, as it is literally the backbone of our hormones.

We are merely using it as a litmus test for whey protein quality, especially when looking at whey isolate based protein. You need cholesterol in your diet!

Sorry I missed the memo on this, why do you need cholesterol in your diet?