Originally published at: Kaged Kickstarts 2024 in The Vitamin Shoppe’s Fit Lifestyle
Long ago, when we started PricePlow, this corner of the industry was basically called “Bodybuilding Supplements”. As the industry grew and shifted away from just bodybuilding, the niche transformed into “Sports Nutrition”… but that’s not exactly a perfect fit either. Not everyone’s into sports, after all. To combat that, we’ve… …(Read more on the PricePlow Blog)