Glanbia's Pleasure with Purpose Campaign: Where Taste, Texture, and Function Converge in Better-for-You Snacking

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Originally published at: Glanbia's Pleasure with Purpose Campaign: Where Taste, Texture...

Consumers want taste AND nutrition, not a trade-off. Glanbia’s “Pleasure with Purpose” campaign backs that up with real data: 64% of non-buyers cite taste/texture as the barrier to protein bars. Their ingredient lineup (OvenPro, Crunchie, EdiSparklz) is built to close that gap. One in three consumers globally now lists health… ..(Read more on the PricePlow Blog)