Originally published at: https://blog.priceplow.com/supplement-news/ghost-welch-collaboration
Ghost’s Daniel Lourenço let the cat out of the bag – their next collaboration is for a true grape juice, with Welch’s! When Ghost released the industry-first (and tongue tantalizing) Warheads flavor in 2016, the company was just getting started. In September of 2018, the brand revealed another collaboration with… …(Read more on the PricePlow Blog)
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calling it “Welch’s grape” or just plain old “grape” does not sell a product to me. but that’s just me
now if you want to talk General Mills and real cereal names, or Hersey and candy names, sign me up.
But i do like the idea of pairing mainstream businesses with supplement brands.
Agreed, I think with marketing, it’s an amazing play, and really helps out the industry as a whole. But, I can’t say Welch’s grape is a personal wow factor for me, maybe because I’ve had a lot of good grape products e.g. Antidote, Amino Build etc
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