Originally published at: https://blog.priceplow.com/supplement-news/ghost-welch-collaboration
Ghost’s Daniel Lourenço let the cat out of the bag – their next collaboration is for a true grape juice, with Welch’s! When Ghost released the industry-first (and tongue tantalizing) Warheads flavor in 2016, the company was just getting started. In September of 2018, the brand revealed another collaboration with… …(Read more on the PricePlow Blog)
calling it “Welch’s grape” or just plain old “grape” does not sell a product to me. but that’s just me
now if you want to talk General Mills and real cereal names, or Hersey and candy names, sign me up.
But i do like the idea of pairing mainstream businesses with supplement brands.
Agreed, I think with marketing, it’s an amazing play, and really helps out the industry as a whole. But, I can’t say Welch’s grape is a personal wow factor for me, maybe because I’ve had a lot of good grape products e.g. Antidote, Amino Build etc