Originally published at: Fresh Supps’ Black Friday 2024 Strategy: Supporting Brick & Mortar...
In an era where most supplement brands are racing to offer the deepest direct-to-consumer discounts, Fresh Supps is taking a completely different approach this Black Friday / Cyber Monday season. The brand, which was crowned PricePlow’s 2023 Rookie of the Year, is putting their retail partners first — a strategy… …(Read more on the PricePlow Blog)