To be fair, that was well over a dozen years ago. Not everyone has the same plans for that long! They had to go through the DMAA era and the amino acid spiking era, both of which left a company like them out in the cold.
Meanwhile, diet demographics moved against their flagship in Myoplex and they got stuck in an “Innovator’s Dilemma” type situation → Change Mypolex to go low-carb / no maltodextrin and you lose your current demographic… but don’t change and you lose the future demographic. So they put out the AdvantEdge low carb series, but it wasn’t Myoplex and I don’t think much of their low-carb / no-maltodextrin stuff ever took off.