This review is for Cellucor’s new Iso Pro grass-fed whey isolate.
I’ll also send a couple of samples to a few people who comment and ask!
Many of you have read the article on the Priceplow blog describing the product but I am going to give you a guys a first hand account. Let’s get into it.
Naturally, I elected to start with the “Fruity Cereal” flavor. We have likely all had or heard of MAN Sports’ “Loopy Fruit” Iso-Protein, or Sparta Nutrition’s “Loopy Fruit” Spartan Whey. They are both very good tasting proteins and both have undisclosed labels.
Cellucor’s Iso Pro has some big shoes to fill to keep pace in this cereal flavored whey market.
So what is special about Iso Pro?
Regarding calories and macros, Iso Pro is a competitive whey isolate:
110 calories / 2g carbs / 25g protein (all whey isolate) / 0.5g fat / 0g sugar.
Iso Pro uses strictly PRONATIV whey as its only protein source. The blog covered this pretty well, so I’ll summarize. PRONATIV is a whey isolate from 100% grass-fed beef. Although no studies have confirmed the benefits of using whey from grass-fed beef, there is plenty of data to show that grass-fed beef is far superior in nutrient and protein quality.
The question is, do these benefits transfer to whey? As mentioned, it hasn’t been proven…yet.
But there are certainly environmental benefits by supporting grass-fed beef versus grain-fed. Happier cows equal better quality beef, so it seems plausible that some of those nutrient benefits would transfer to the cow’s milk, right?
I tend to think it should be a healthier option compared to grain-fed beef. That is my opinion. But I would prefer to drink my whey from a cow who ate the way God intended it to eat! Free roaming a pasture eating grass…not trapped in a stall eating grain/corn.
Okay, what’s inside the tub?
Let’s take a look. When I broke the seal, I was overwhelmed with the smell of Fruit Loops. It was incredible! It was pretty easy to detect. Sometimes with protein, it takes me a moment to find the right “smell” but with Iso Pro “Fruity Cereal,” it was evident that the aroma was Fruit Loops from the moment I opened it.
What about the taste?
You guys know I like to blend my protein with cashew milk and ice for an authentic milkshake experience. This was no exception!
The results…
So it looks like a regular strawberry flavored whey. Don’t be so quick to judge.
I didn’t waste any time and started sipping. When trying a new product, I take a sip, wait a moment then take another sip, then let me wife take a sip…just to make sure I am fair with my assessment.
Well, this cereal… I mean, protein shake… tastes phenomenal. Fruity Pebbles is the taste equivalent - hands down, no questions asked. My wife agreed - I didn’t even tell her the flavor. I just asked her to tell what it tasted like.
This protein doesn’t have a crappy after taste. I am not a fan of dyes or coloring - but it’s a small price to pay for supporting happy cows. I also do not enjoy any fruit flavored proteins - but this has made me reconsider if I will always keep one in my pantry.
This is the best “fruity cereal” type of flavor I have tried for a whey protein and definitely the best smelling. Imagine sticking your nose inside of a freshly opened box of fruit loops, and that is the experience you will get when you open up a tub of Iso Pro “Fruity Cereal!”
This is highly recommended fellas. It definitely gets my stamp of approval. I didn’t steer you guys wrong with Spartan Whey, and this protein is equally good.
Cellucor’s proteins have never disappointed on label claim or taste. Iso Pro is no exception!
Takeaways:
- Taste and smells incredible (Taste = Fruity Pebbles / Smell = Fruit Loops)
- Taste is sweeter than MAN sports or Spartan Whey by a bit and overall is better (my opinion).
- Clean label and uses only whey protein isolate.
- The PRONATIV whey is 94% isolate and comes from grass-fed cows. You’re supporting cows and could likely be having a more nutrient filled whey protein with Iso Pro.
- I am not sure if this flavor cracks my top 5 list but it’s come closer than any Fruity flavored protein before it. Nothing against fruity flavors, but I’ve always been a Chocolate, Peanut Butter, CnC, or Cinnamon guy in regards to protein taste. This one changed my perception of how good a fruit flavored whey can be.
Very glad I tried it and it’s nice to think I’m supporting the happy cow community.
. I would rather text it , in case one of you characters hack priceplow