Originally published at: Beyond Caffeine: How NNB Nutrition's Four Need States Framework Solves Energy's Real Problems
Most energy drinks just mask fatigue with caffeine. NNB Nutrition’s “Need States for Energy” framework addresses four critical systems: cellular energy, cognition, stress resilience, and oxidative protection. Most energy drinks fail because they address only one problem: the immediate need for stimulation. A consumer reaches for an energy drink at… ..(Read more on the PricePlow Blog)