Essentially nothing from a small upstart company. Most, in my experience, have to start in the $1, maybe $1.50/serving to get their foot in the door, I.e. Death Punch.
Casual gymbros just buy whatever sounds hype at GNC or Your Friendly Local Supplement Store.
More dedicated supplement customers usually won’t pay $2/serving, they wait for sales or discount codes, which small companies almost never have, but big companies do with impunity. You can almost always find Kraken for $25-30/tub including shipping on Amazon or Ebay, for example.